A demand-side platform is a software used to purchase advertising in an automated way. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.
DSPs help make that process cheaper and more efficient by removing humans from parts of the process, as well as the need to negotiate ad rates.
DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behavior. DSPs automatically decide which of those impressions it makes the most sense for an advertiser to buy.
Cominon S.A. works with the largest and most advanced SSP of the world, such as MediaMath and OpenX . With a global reach of 16+ Billion ad impressions per day (98% of the global internet audience,), we are able to reach selected targets in all verticals.